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Visual identity · Brand guidelines

Da’Ma

Visual identity study for a yoga and wellbeing brand. Monogram, wordmark, color palette, typography, applications and a 28-page brand manual developed in Figma.

Selected manual pages retain their original Portuguese content.

Da’Ma — Identity and brand applications
Da’Ma — Brand values
Da’Ma — Logo system
Da’Ma — Color palette
Da’Ma — Typography system
Da’Ma — Business card, social layout and label
Da’Ma — Brand manual pages
Da’Ma — Brand voice and project credits